DHS Bypasses Bidding to Fund $200 Million Anti-Immigrant Campaign Favoring Trump Allies

 

The Department of Homeland Security (DHS) is rapidly moving to award contracts for a $200 million ad campaign, sidestepping competitive bidding in favor of two firms closely linked to the Republican Party. Under Secretary Kristi Noem, an associate of President Donald Trump, the initiative aims to promote anti-immigrant messages while lauding Trump’s stringent immigration policies, which have become a hallmark of his political agenda.

DHS claimed the urgency of Trump’s national emergency declaration at the U.S.-Mexico border justified bypassing the standard procurement process. This distinction raises alarms about transparency and the potential for corruption, given that the ads prominently feature Noem thanking Trump for his border closure efforts. The ads juxtapose images of Trump with alarming portrayals of migrants, effectively perpetuating a fear-based narrative.

The two firms receiving contracts are People Who Think, LLC, owned by Trump campaign veteran Jay Connaughton, and Safe America Media, LLC, recently founded by GOP consultant Mike McElwain. This selection process raises concerns about cronyism, as connections between these firms and Trump’s inner circle have been documented. These actions exemplify the unethical practices that have increasingly characterized the Trump’s administration.

Moreover, the DHS has been criticized for misusing taxpayer dollars by prioritizing sensationalist advertising over more pressing issues such as election security and misinformation. As personnel responsible for protecting the integrity of elections face administrative sidelining, the department’s focus becomes glaringly aligned with partisan objectives at the expense of public interest.

This ad campaign, heavily airing on traditional media, especially Fox News, seeks to deliver a divisive message that vilifies immigrants while attempting to rally support for Trump’s repugnant policies. In this environment, where deceit and fear are strategically weaponized, the fundamental tenets of American democracy face unprecedented threats from the GOP’s agenda.