President Donald Trump on Wednesday blasted luxury department store Nordstrom for dropping his daughter Ivanka Trump’s label, a move that drew immediate criticism for further blurring the line between Trump’s administration and his family’s businesses.
“My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!” Trump tweeted Wednesday morning.
Nordstrom had announced on Feb. 3 that it would stop carrying Ivanka Trump’s label due to its performance.
“We’ve said all along we make buying decisions based on performance,” Nordstrom said in a statement to The Associated Press. “We’ve got thousands of brands— more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”
While Nordstrom contends the decision was solely a business one, the publicly traded company has delved into the Trump administration’s controversial moves.
Nordstrom had issued an internal statement in support of immigrants following Trump’s executive order temporarily barring immigrants from seven Muslim-majority countries just three days before dropping Ivanka Trump’s line.
The move also comes amid a broader #GrabYourWallet hashtag calling for a boycott of all Trump products.
Some Trump critics immediately pounced on Trump’s tweet, holding it up as further evidence that Trump is not respecting what should be a firewall between the White House and his sprawling business empire.
Norm Eisen, a former Obama administration ethics czar, called the move “outrageous” on Twitter and said Nordstrom should consider suing under the California Unfair Competition Law, which forbids “any unfair” business act.
Sen. Bob Casey (D-Penn.) also replied to Trump’s tweet, by “CC”ing the Office of Government Ethics.
Casey’s press secretary Jacklin Rhoads said in an emailed statement that the senator “feels it is unethical and inappropriate for the President to lash out at a private company for refusing to enrich his family.”
The Office of Government Ethics and Nordstrom did not immediately return calls for comment.
Executive branch employees are forbidden from using their positions to promote any corporation, although the president is technically exempt. There does not appear to be an applicable rule that addresses the president impugning a company.
Trump also retweeted his tweet on his official @POTUS account, which reaches 15.1 million followers. By comparison, Trump’s @realDonaldTrump account reaches 24.2 million followers.
The president had pledged to fully step away from his private businesses, but he has also said he will not sell the companies nor will he place his assets in a blind trust while serving as president.
Instead, Trump has said his company will not enter into new foreign deals and will appoint an ethics adviser who must approve any new domestic deals in writing.
The president has also proven his desire and ability to influence companies through Twitter. He has regularly blasted corporations including Carrier, General Motors and Toyota, accusing them of moving jobs and production overseas. Lockheed and Boeing have also drawn his ire over the price tag associated with their defense contracts.
On Wednesday, Nordstrom’s stock took a brief fall following Trump’s tweet, from $42.69 per share at 10:50 a.m. to $42.50 at 10:55 a.m. However, it has since risen to $43.14 as of 12:30 p.m.